Visit Denton

Nielsen’s third quarter survey of mobile users revealed that 43 percent of US mobile phone subscribers own a smartphone. And EyeforTravel’s Social Media & Mobile in Travel Report claims that over 5 million people use their mobile device for travel services.  

These are the growing trends that led the Denton Convention and Visitor Bureau to partner with the City of Denton, Greater Denton Arts Council, Denton Museums, and the Denton County Transportation Authority to launch a mobile version of its consumer website, www.DiscoverDenton.com at the beginning of this year.

Developed in collaboration with Madden Media, the mobile website offers valuable Denton travel information like where to stay, what to do and how to get around. In fact, even attractions and events found on www.DiscoverDenton.com easily accessible in this new environment. N areow when Denton’s mobile-savvy travel consumers launch the CVBs website from their phone, they are automatically directed to a mobile-friendly version of the site designed specifically for DROID and iPhone devices. 

Mobile website visitors are now guided to Denton’s attractions, dining establishments, and tourism destinations with GPS tracking and turn-by-turn directions. Event listings are updated daily. Hotel accommodations are booked from the palm of the hand. There is even an optional downloadable icon to the phone for faster access and return visits for Denton information.

“This mobile site is yet another innovative way to communicate with our visitors,” says Kim Phillips, CVB Vice President. “With travel information delivered straight to their phones, visitors can find everything they need to have the best possible experience in Denton, which always our number one goal.”

Another notable feature within the mobile website is a detail page where visitors can simply click on a phone number to dial with their Smartphone or click on a link to open a website. 

“The development of the new mobile site reflects our commitment to communicate and engage potential visitors: where they are, when they need it most, and how they prefer to hear from us,” said Veronica Maldonado, CVB Communications Manager. “Technology evolves almost daily, and visitors are consuming information in new and varied ways. It’s vital that we stay on that precarious cutting edge so we keep the forward-thinking reputation Denton has earned in the tourism marketplace.”

The mobile website is the latest CVB effort to deliver quality and current information beyond traditional communication channels. The CVB also utilizes tools such as QR codes, an online brochure, Facebook and Twitter to share the latest updates about Denton happenings through social media. The mobile website will be strategically integrated with these tools and within the Denton CVB’s overall marketing efforts that include print and digital advertising initiatives and aggressive social media activities.